Promotion of Bang & Olufsen Beoplay Portal headphones

Campaign and its goals?

In March 2022, we launched a campaign prepared for the manufacturer of high-quality audio equipment – Bang & Olufsen – promoting their latest model of Beoplay Portal headphones. It is a device dedicated for gamers, especially PlayStation console owners. The main goal was to familiarise this model among gaming enthusiasts and people who value high-end hardware solutions across Poland, Czech Republic, Slovakia, Hungary, Romania and Greece.

Campaign implementation

We started the campaign by preparing and distributing a press release that comprehensively described all the features and advantages of Beoplay Portal headphones. The next step was to enter into direct talks with the largest portals and influencers from the region to arrange tests or showcasing of the product. In result, a broad presence of the Bang & Olufsen brand was build across online media, printed press, television, YouTube, Twitch and Instagram.

Results of undertaken actions

As a result, 75 different activities directly related to Bang & Olufsen Beoplay Portal were carried out. The total reach of the media in which the headphones were present exceeds 62 million recipients, and the publications generated over a million views and 40,000 reactions.

TESTIMONIALS

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Arkadiusz Ostrowski, VP

Sales EMEA Corsair

Our cooperation with Galaktus started in 2014 and the agency was utmost professional with any task given and was able to maintain strong relations with local gaming editors, raise our media mention and support our event efforts.

Alexander Trifonov, Head of PR

Gaijin Entertainment

Galaktus has been responsible for support in PR, SM and community marketing and shares the thrive for games, tech and esports that are MSI core values.

Aleksandra Akonom, NEE GM

MSI

I can honestly recommend Galaktus services as they are one of the most knowledgeable gaming agencies and can surely support any PR and marketing initiatives.

Tomasz Gawlikowski, Head of Global Marketing & Communication

Techland

Galaktus team has delivered over 50 product launches, several dozens of press releases and handled hundreds of review product samples to local editors. Galaktus is among the most proactive and effective agencies SteelSeries had the pleasure to work with since its founding over 23 years ago.

Flemming Gyldenhammer, Sales Director

SteelSeries

Galaktus helped us grow Ancestors Legacy and support our breakthrough in global press. Their knowledge not only of games but the gaming business and medieval history helped us along the process of launching the game.

Marcin Stanek, Head of Business Development

Destructive Creations

Galaktus supported Medieval Dynasty Co-op update release and proved very helpful in PR and influencer activations. The team was pro-active and initiated additional bundle solutions that helped us reach wider range of gamers.

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Render Cube

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