GAMESCOM 2023 EVENT SUMMARY

What was the campaign about and what was its goal?

Gamescom 2023, the year when largest European gaming expo returned to its former glory. Our goal was to represent our clients at various booths as well as our own. We delivered a total of six booths with major one being AMD B2B booth, Alaskan Road Truckers B2C booth and our own Polish Indie Booth at B2C. Additonally, we created our Galaktus BizHub B2B booth where we hosted some clients and games such as Ghostrunner.

Campaign implementation

We started out by gathering insights on what each booth would need in orded to fulfill each of our clients. We aimed at gaining attention of business visitors, gamers, media editors and influencers. We designed spaces, activations, construction and eventually delivered fully operating booths with new AMD products showcased and games such as Ghostrunner 2, Alaskan Road Truckers or War Thunder showcased at our booth.

Our accomplishments

We operated on a total space of 900 square meters, delivered 70 high-end PC/console stations, shown a total of 54 games, representing a total of 68 brands. With a total team of 25 people on site, we were able to be responsible for the delivery of 400 media clippings, 130 influencer mentions, were the hosts to almost 300 meetings and done this with drinking only 180 litres of coffee in the process. Pretty impressive if you ask us 😉

TESTIMONIALS

Galaktus has been able to persuade us that a gaming PR agency is a must in today’s highly competitive world of games and technology and we have not regretted the decision ever since.

Arkadiusz Ostrowski, VP

Sales EMEA Corsair

Our cooperation with Galaktus started in 2014 and the agency was utmost professional with any task given and was able to maintain strong relations with local gaming editors, raise our media mention and support our event efforts.

Alexander Trifonov, Head of PR

Gaijin Entertainment

Galaktus has been responsible for support in PR, SM and community marketing and shares the thrive for games, tech and esports that are MSI core values.

Aleksandra Akonom, NEE GM

MSI

I can honestly recommend Galaktus services as they are one of the most knowledgeable gaming agencies and can surely support any PR and marketing initiatives.

Tomasz Gawlikowski, Head of Global Marketing & Communication

Techland

Galaktus team has delivered over 50 product launches, several dozens of press releases and handled hundreds of review product samples to local editors. Galaktus is among the most proactive and effective agencies SteelSeries had the pleasure to work with since its founding over 23 years ago.

Flemming Gyldenhammer, Sales Director

SteelSeries

Galaktus helped us grow Ancestors Legacy and support our breakthrough in global press. Their knowledge not only of games but the gaming business and medieval history helped us along the process of launching the game.

Marcin Stanek, Head of Business Development

Destructive Creations

Galaktus supported Medieval Dynasty Co-op update release and proved very helpful in PR and influencer activations. The team was pro-active and initiated additional bundle solutions that helped us reach wider range of gamers.

Kamil Judasz, Marketing Manager

Render Cube

CASE STUDY

Achilles: Legends Untold was the very first publishing project we delivered as an agency. Our team covered QA testing, video production, and business development consulting.